About Us

From the business advantages we provide our retailers to the career paths we offer employees, Custom Brands Group (CBG) is a place of exciting growth. A Hunter Douglas company, CBG has been customizing window covering solutions for both consumers and retail partners for decades, growing steadily as we respond to our customers’ needs. For our customers, we offer a deep collection of high-quality products, which keeps us top-of-mind with consumers from coast to coast.

But CBG is more than just product. A solutions-oriented company, we pride ourselves on superior, personalized customer service and reward our franchisees, partners, and employees through valuable loyalty programs designed to help everyone succeed.

Our Story

CBG began in 1976 as a mini blinds company located in downtown Los Angeles. With a focus on producing products of lasting quality that exceeded customer expectations, we quickly became a recognized brand sold nationally through independent dealers, paint and wallpaper stores, and home centers.

In 1992, CBG was acquired by Hunter Douglas. With the backing of our new parent powerhouse, we became Alta Window Fashions, offering an expanded collection of high-quality products like shutters, wood blinds, honeycomb shades, and more through an independent dealer network. CBG’s growth continued as we added Enlightened Style, a brand designed specifically for Budget Blinds franchisees. Today, both brands are available in the U.S. and Canada.

Today, CBG is a streamlined company featuring our strongest brands and retail partners — shop-at-home, storefront, and online. We continue to earn a place in customers’ homes with our focus on lasting quality, exceptional value, and timeless style.

Our Principles and Our Values

Business is People…

  • We are one team
  • We value each individual

At CBG, we are:

  • Innovative
  • Passionate
  • Committed
  • Entrepreneurial
  • Diverse
  • Caring

Innovation

At CBG, innovative thinking isn’t just confined to our products. We also strive for our working environment to be a vibrant, supportive place that gives employees new opportunities to grow. And we also want them to feel valued for their contributions.

CBG’s Circle of Excellence Program outlines a clear, achievable progression for our customer service representatives. This career development program offers training for employees to take on increased responsibilities, increase pay, and get specialized training and coaching. For those in customer service, it’s a structured way to succeed.

Initiatives like Alta’s Elite Partner Program let our retail partners know how much we appreciate loyalty. The Elite Partners Program rewards those retailers who meet defined sales levels with exclusive trips to exciting destinations.

Our Culture

Hiring the right people is critical to creating a successful, supportive workplace. We understand that each person — from our managers to customer service reps to administrative staff and our sales team — has the ability to impact our culture positively or negatively. That’s why we want people who embrace our customer-centric values and smart work ethic. After all, the people you work with are actually the most important resources in the company.

Timeline

December 3

1976

M&B Miniblind Company started in Los Angeles, California.

December 3

1992

Hunter Douglas acquires M&B Miniblind Company.

December 3

2001

Alta brand launches.

December 3

2007

Salt Lake City facility opens. Customer service and credit functions moves to the new facility.

December 3

2008

Joins with ILM and expands manufacturing capabilities. Custom Brands Group officially launches.

December 3

2010

Enlightened Style brand launches; exclusive for Budget Blinds franchisees.

December 3

2011

Alta’s Elite Partner program launches.

December 3

2012

Sales and product offerings expand after bringing in Fashion Tech.

December 3

2014

Internet account sales commence expanding our retail presence.

December 3

2015

Alta relaunches.

December 3

2018

Career-progression program for customer service professionals launches.

October 21

2019

OneHD, an enterprise-wide system resource program, was launched with the mission to simplify, empower and connect for a more integrated Hunter Douglas North America.

February 14

2020

We expand north as Shade-O-Matic, based in Oakville, Ontario merges with CBG. In the U.S., Timber Blinds, Vista Products, Flexo Solutions, and Century Shades & Blinds merge into the CBG organization. Our product lines, customer base, and U.S. manufacturing base expand as we unify to one organization.

February 10

2021

Alta from Shade-O-Matic brand launches in Canada.